Cannabis quickly coming off its high; Is the green rush turning red

by | Aug 20, 2020 | Colorado commercial real estate, Denver real estate values, Marijuana lending, Marijuana Lending / Banking, Uncategorized

Cannabis was the new goldmine for many years.  Unfortunately, the high does not last forever and is now turning more into a hangover.  In Colorado, Cannabis is considered a “critical” business, yet the waning profits signal they are substantially under performing other “critical” businesses.  What is happening in the Cannabis business?  Who are the winners and losers in the new paradigm?  What is the impact on real estate?

The last six months or so I’ve started getting an influx in calls about sales of retail and grow operations.  I could feel a change underfoot.  Last week I had two eerily similar calls asking if I knew anyone who wanted to buy retail locations outside a ski town, the seller was willing to walk for basically with what they had in it.  Why the sudden change of heart after the industry was touted as the next Gold Rush in the West?

Corporate America coming

As Canada legalized marijuana nationwide, corporate America has not gotten involved.  Two major brands, Constellation the alcohol maker (corona, etc..) and Coca Cola the soda maker have begun investing in the industry along with countless others.  Both Constellation and Coca Cola are multibillion-dollar companies that will put substantial dollars towards establishing a “first mover” advantage.  This influx of dollars will radically change the “mom/pop” culture of the industry.  Think of what happened to the corner hardware store after Home Depot and Lowes rolled out.  Most smaller independent hardware stores have closed.  The same will happen in the marijuana industry.  If these two companies are making a bet in the space, look for countless others to follow suit as other states and countries legalize Cannabis the draw for corporate America will only increase.


With corporate America now engaged in the Cannabis industry, look for continued consolidation.  To survive businesses will either mass produce or become niche players.  This is similar to how the wine or craft beer industry has evolved.  For example, Gallo winery has almost a 23% market share.  The top six wine producers account for almost 60% of all wine sales (wine folly).  The cannabis industry soon look eerily like the wine industry in the not so distant future.


As larger players enter, volumes should increase while at the same time prices will drop.  The entrance of corporate America will lead to the commoditization of the Cannabis industry.  It is unlikely that Constellation could find enough Marijuana manufactured indoors in a controlled environment to meet their needs.  They will scale the business with outdoor grows to inexpensively produce the raw materials for their product.  This will force prices into a freefall as the “commoditization” of the product intensifies.

No longer the “new thing”

Denver has already embarked on the next chapter legalizing magic mushrooms in the last election (note, they can’t actually legalize merely state that they will not prioritize prosecution, this is similar to how the marijuana movement began in Colorado).  . Currently in many towns/cities there are strict laws in place limiting the number and location of Cannabis stores.  This has created “monopolies” for particular stores as competition has been severely limited.  As cities/towns become more comfortable with Cannabis and its impact, more will “liberalize” their policies.   For example, in Steamboat Springs there are currently two dispensaries.  A new proposal will allow many more stores to open in the town in more highly trafficked areas.  As more stores open demand will not increase substantially, the revenue will merely be split over a larger number of players driving down the cost and profitability.  This will hurt many of the existing retail operators.  Furthermore as more states open up to Cannabis, this will further dilute the revenues to more players and drive down prices with increased supply.

Real estate woes

As corporate America continues to plow into the Cannabis industry, real estate will be drastically altered. There are three distinct impacts:

  1. Indoor grows: Indoor grows will not be profitable as prices continue to decline.  Many of these growing operations will be mothballed.  This is where the largest impacts will be in real estate.
  2. Manufacturing: The manufacturing of oils/products should do better than the grow side. There will be a continued demand for oils/finished products and the specialized locations/equipment for these processes. You will see consolidation on the manufacturing side as larger players either build their own processing capabilities (like a bottling plant for wine) or buy up smaller players.
  3. Retail Operations: Retail operations will be impacted as I see Cannabis evolving like liquor stores where it is a specialty store. There will be consolidation on the retail side as you will see large chains in many markets (like McDonalds or Wendy’s on the food side).  Colorado has made online sales of recreational marijuana legal during the coronavirus pandemic. Now under Colorado’s emergency rules, customers can pay for marijuana online and then pick up their purchase at the store.  This will further consolidate the retail side of the industry to larger players.  What happens when sales go fully online with some sort of delivery option?

Constellation and Coca-Cola are just the beginning of a large transformation in the Cannabis industry.  The impacts are already starting to flow through the real estate industry with consolidation.  Prices will continue to adapt to the industry changes and heavily impact indoor grows leaving this real estate worth considerably less than today.   Manufacturing and Retail should fare better but will still feel the impacts of the industry changes.  As more states legalize Cannabis further pricing pressure will occur driving even more consolidation and commoditization.  Colorado real estate is on the fore front of the changes occurring throughout the country.  How do you think the Colorado Cannabis real estate will perform with all the industry changes?



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Written by Glen Weinberg, COO/ VP Fairview Commercial Lending.  Glen has been published as an expert in hard money lending, real estate valuation, financing, and various other real estate topics in Bloomberg, Businessweek ,the Colorado Real Estate Journal, National Association of Realtors MagazineThe Real Deal real estate news, the CO Biz Magazine, The Denver Post, The Scotsman mortgage broker guide, Mortgage Professional America and various other national publications.

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